2021 Cold Pressure Council Annual Conference

The 2021 Cold Pressure Council Annual Conference will be held on September 28-29 and in conjunction with PACK EXPO Las Vegas and Healthcare Packaging EXPO 2021. This is a one and a half day event featuring presentations on global HPP insights, success of HPP across industries and multiple panels for in depth discussions.

All who register will receive a complimentary registration to PACK EXPO!

Event Information

Cancellation Policy

Registration cancellations must be received before Tuesday, September 14, 2021 (10 business days prior to the meeting) in order to obtain a refund on the registration fee, minus a $50 administration fee. Refunds will not be granted to NO-SHOWS or those cancelling after before Tuesday, September 14, 2021. To cancel, please email Devon Colianni at d[email protected]


Your badge will give you access to both events. To decrease touch points and contact on site, badges will be mailed to all US and Canadian registrants before September 3rd. International registrants can pick up their badges at the registration desk at the event.


Tuesday, September 28

7:00 a.m.-8:00 a.m. – Registration/Check-In

7:00 a.m.-8:00 a.m. – Networking Breakfast

8:30 a.m.-9:15 a.m. – HPP – Application Trends in Europe from the Perspective of a Toll Processor 
Speaker: Jasper van Altena, Managing Director, Pascal Processing BV

9:15 a.m.-10:00 a.m. – 2022 Consumer Trends and Drivers
Speaker: Barb Stuckey, President and Chief Innovation Officer, Mattson

10:00 a.m.-10:30 a.m. – Networking Break

10:30 a.m.-11:15 p.m. – Breakout Sessions

Pet Food Thrives with HPP Success
Speaker: Nicole Lindsley, Owner/Operator, Steve’s Real Food

Baby Food 
Speaker: Shibani Baluja, Founder and CEO , lil’ gourmets

Juice Task Force Update
Speaker: Alvin Lee, Associate Professor, IFSH

11:15 a.m.-12:00 p.m. – Breakout Sessions

Farm to Table – “An Idea by Two Friends, 3 Bottles of Wine, One HPP Machine, and 5 Years Onward”
Speaker: Lars Petersen, Youngstown Distributors
Now processing more than 400,000 bottles of juice per week, the 4th generation family farm has taken a proven family recipe to commercial success with HPP.  Lars Petersen will share their journey and learning experiences using HPP to grow a business that exactly represents “Farm to Table.”

12:00 p.m.-1:30 p.m. – Lunch

1:30 p.m.-2:30 p.m. – HPP Packaging Material Panel
Moderator: Tom Woodward, Chief Commercial Officer, Universal Pure

2:30 p.m.-3:15 p.m. – Tell the World: How to Leverage Social Media for Your HPP Business
Speaker: Teddy Heidt, CEO, The Gauge Collective

3:15 p.m.-3:45 p.m. – Networking Break

3:45 p.m.-4:30 p.m. – Breakout Sessions

Validation Considerations for HPP
Speaker: Joyce Longfield, R&D – HPP Applications Specialist, Good Foods Group

Coconut Water Presentation
Speaker: Mario Gonzales, Hiperbaric

5:00 p.m. – Networking Reception
Hosted by Universal Pure and Hiperbaric. All CPC Annual Conference attendees are invited to attend this reception. Dinner is on your own.

Wednesday, September 29

7:00 a.m.-8:00am – Breakfast

8:15 a.m.-9:15 a.m. – International Presentation

9:15 a.m.- 10:10 a.m. – Sustainability in Packaging: Issues and Trends
Speakers: Tracee Auld, Chief General Counsel and Chief Sustainability Officer, Graham Packaging Company, L.P.

10:10 a.m. – 10:30 a.m. – Networking Break

10:30 a.m.-11:15 a.m. – Breakout Sessions

OSU Presentation
Speaker: Dr. V.M. (Bala) Balasubramaniam, Professor of Food Engineering, Ohio State University 

HPP And Meat: A Great Combination
Speaker: Dr. Errol Raghubeer, Vice President, HPP Science & Technology, Avure Technologies

Media’s Take on HPP (Panel)
Moderator: Joyce Fassl, Editor in Chief, ProFood World, PMMI

11:15 a.m.-11:45 a.m. – Breakout Sessions

CPC State of the Association Update
Speaker: Jeff Williams, CEO, Universal Pure and CPC Chairperson

11:45-12:00 p.m. – Wrap-Up Comments 

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